There is an increased awareness of client psychology and the psychology of financial planning as advisors explore opportunities to deepen their client relationships and improve the effectiveness of their financial planning services. Financial planners, who can integrate the intersection among psychology, finance, and human behavior into their practice, will be in the best position to develop an authentic sense of trust and build long-term relationships with their clients.
Join Columbia University’s Master of Professional Studies in Wealth Management program on January 26th at 12PM EST for an interactive, virtual conversation with three leading experts in the fields of financial psychology and the psychology of financial planning – offering a mix of academic and practitioner perspectives. Following the conversation, the event will be opened for a question and answer period, where attendees can ask questions directly.
Topics of Discussion Include:
- Why it is important to understand both client psychology and the psychology of financial planning
- What are the pros and cons of the increased awareness of client psychology and the psychology of financial planning, including how these will impact the future practice of financial planning
- What financial advisors are asking for and what consumers are interested in – how do we understand why consumers dislike “coaching” when it is so important in practice
- What are the favorite practices or discussions in the psychology of financial planning that professionals should use and the impact these can have on clients
Panelists
- Dr. Jim Grubman, an internationally recognized family wealth consultant and the winner of the 2021 Family Wealth Report award for Outstanding Thought Leadership. Dr. Grubman has also recently made news with his paper, “There is No 70% Rule – A Critique of Williams and Preisser,” which challenges the often cited, “70% global failure rate of wealth transitions”
- Dr. Sonya Lutter, a professor of financial planning and financial psychology at Texas Tech University, and the founder of ENLITE, a training program for financial professionals interested in expanding their knowledge and practice as it pertains to the psychology of financial planning
- Dr. Brian Portnoy, the Founder of Shaping Wealth, a learning platform dedicated to applied behavioral finance for wealth advisors. Shaping Wealth has recently released their Outsourced Chief Behavioral Officer platform, which trains financial professional on the psychological dimensions of financial planning
- Moderated by: Dr. Meghaan Lurtz, Financial Psychology Lecturer for Columbia University’s Master of Professional Studies in Wealth Management program
This event is brought to you by Columbia University’s Master of Professional Studies in Wealth Management program. Uniquely designed to educate working professionals, this 16-month, part-time online program prepares experienced and aspiring wealth management professionals to meet the disruptive challenges of today’s industry. The innovative and rigorous curriculum connects advanced theory with practical applications through problem-based learning while providing students with the educational requirements for the CFP certification.
For questions, please contact [email protected].
For additional information about program offerings at Columbia University’s School of Professional Studies, please contact an Admissions Counselor at 212-854-9666 or [email protected].
